Strategy
The strategic process always begins with insight and knowledge combined with data and research. From this, we start exploring your project and create a design, an identity, and a communication strategy.
We base our solutions on insights and knowledge. Collaborating with us always start by an exploration of your project in order to gain insight into the challenges, potentials and tasks that lie ahead.
Research
The more we know, the better we are able to make the most qualified decisions and recommendations. That is why we collect data, ask questions and explore. We relate to markets, competitors, trends, target groups and customer journeys. We dive into desk research and we interview relevant sources.
We visit the building site and its context in order to empathize with the space and surroundings. We qualify what we find in order to get a distinct picture of what provides value and where the opportunities lie for each singular construction project.
Branding and Communication Strategy
Housing projects have to stand out from the rivals. Each singular construction project needs to be easily decodable and clear in communicating the factual as well as the emotional aspects. This is what we ensure by designing a branding and communication strategy that makes a difference.
Through research and analysis, we identify your project’s DNA and potential for differentiation. All of this is done while listening to the ideas and needs of the client.
Storytelling through a core narrative is, in our opinion, the backbone of branding your construction project and making the key target group identify with the space, even before built. A core narrative ensures differentiation from the competitors, a stronger image and a convincing foundation. A core narrative is manifesto that expresses the essence of the project. The core narrative is an internal guideline which sets the tone of all aspects of the communication.
Design & Identity
The visual identity communicates a strong and distinct image of the construction project while embracing values and sending a professional signal. A visual identity is paramount in order for a project to stand out from the crowd.
We believe that design, when it is at its best, is like an idea that is well thought out and carried out.
Strong design strengthens the customer experience. It underlines the unique traits of the project and ensures visibility and recognizability.
We design the visual identity to speak to the recipient’s brain and heart. Facts and feelings. A visual identity breaks down into elements such as logo, colors, fonts.
Go-to-market-marketing and consulting
We are highly experienced in the area of marketing and consulting on how to get construction projects sold. Simply put, we know how to get your message out to the relevant crowd. We work exclusively in this field. Consequently, we know what works and where efforts should be put.
An efficient strategy is developed on the basis of insight into the target group, media mix and the market. We develop and execute well-thought-out, cross-media campaigns, such as print advertising, web and online and outdoor marketing.
The marketing strategy helps you reach your goals – both in terms of creating knowledge of your project and creating leads.
Our streamlined concept for the sales process help you sell residential projects.
We base our solutions on insights and knowledge. Collaborating with us always start by an exploration of your project in order to gain insight into the challenges, potentials and tasks that lie ahead.
Insights
Analysis
Trends
Concepts
Visual identity
Communication
3D visualizations by Dimension Design make the target group see themselves in the homes. And it ensures a common thread from the storytelling to the visual identity.
Styling/Interior design
3D visualization
Virtual Reality
We design and develop digital solutions in the field of project development. That is why we have accumulated years of experience developing the most optimal digital solutions for marketing housing projects in order for the project to be sold or rented.
UX design
Website
Apartment selector
Virtual showroom
Online marketing
Dimension Design’s highly skilled creative Art Directors and graphic designers excel in providing all types of products for marketing your residential or development project.
Print
Online
Fieldtrips
Trend Analysis
At Dimension Design, we make professional drawings of residential projects in order to provide a clear and simple overview of the home or building.
Floorplans
Facades
Situation plans